Suicide aware in retail

Suicide remains a topic many of us feel uncomfortable talking about, but it is more common than you might think. One in five people will consider suicide at least once and one in 15 people will attempt suicide in their lifetime. Around the world, someone takes their own life every 40 seconds – that’s nearly one million deaths by suicide every year. But with the right tools, suicide can be prevented. This content has been created to increase your understanding of suicide and help you explore ways that you can respond to someone who feels that they no longer want to live. 

The information and self-help guidance provided are not a substitute for seeking medical assistance and advice if required. If you are having thoughts of suicide, please seek professional assistance urgently. Contact the emergency services on 999 if you feel unable to keep yourself safe or go to A&E. 

When you’re in crisis, it can be hard to know who to call, or if there’s even any point to asking for help. The Retail Trust’s qualified and experienced counsellors are available 24/7 to help you to make sense of your feelings, and are here to listen to you non-judgementally and compassionately. You are not alone and we’re here to support you. You can contact the Retail Trust’s confidential helpline on 0808 801 0808. In the ROI call 1800 911 810. 

The Samaritans are available 24 hours a day, seven days a week on 116 123. 

24hr phone helpline

If you are affected by any of this content, please call our free and confidential helpline on

0808 801 0808 | ROI 1800 911 810

  • Myths and Facts road signage

    Dispelling the myths about suicide

    Exclusive content from

    Knowing the truth behind the myths that surround suicide can help you to help someone who is struggling to cope.

  • Woman at desk talking into a headset

    Suicide support services in the UK and ROI

    Exclusive content from

    Knowing where to access help is a vital part of supporting yourself or someone else who is feeling suicidal. Here is an overview of national organisations who are there to help.

  • People sat in a relaxed work environment chatting

    When suicide happens

    Exclusive content from

    The suicide of a colleague always has a profound emotional effect in the workplace. Even if you didn’t know the individual well, you may have unanswered questions and feel very vulnerable. It’s important therefore that the employers are able to respond to the needs of all colleagues regardless of their relationship with the person who has died.

  • Suicide prevention Mark and Simone

    Supporting someone who is feeling suicidal

    Exclusive content from

    Compassion and kindness go a long way in helping someone to make the decision to stay alive and we all have it in us to make real difference. Here are some ways that you can help someone who feels that they’ve run out of options. 

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Here are some of the subjects we cover:

  • Managing stress
  • Giving up smoking
  • Core skills to help you at work
  • CV and interview support
  • Redundancy
  • Loss and bereavement